Instagram takeovers are a social media activity that can generate awareness, foster collaboration, elevate dialogue and help accelerate change. This session will use a real example based on a takeover organized by The Junior League. Instead of creating a traditional annual report, we decided to focus on one aspect of our work, Diversity and Inclusion (D&I), and share progress in a different way. Our goal with the takeover was to create a space for sharing stories, helping each of us to see the world through someone else's eyes, so that we can learn from each other. Our takeover was designed to engage thought leaders during a week of sector-wide online conversations, which we called #progressisplural.
Throughout the session, we will outline the steps taken, share materials created, share some of the narrative from participants and how we used the content after the takeover. We will encourage participants to think about how they could use Instagram takeovers in their own organizations and share with each other. We hope that some of the participants will have used takeovers and can share their experiences.