Employee Engagement in the Age of Corporate Activism - Danielle Holly (Video)

Danielle Holly, Common Impact

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In today’s business and political environments, companies are becoming more and more inclined to take a stand on pressing social issues and natural and man-made disasters ranging from gun violence (TOMS) and immigration (Chobani) to the environment (Patagonia) and civil rights (Nike). These new stands may be voiced at the CEO level, but they are often in response to issues brought forward by employees. Millennials, the majority of today’s workforce, believe that CEOs have a responsibility to speak up about issues important to society. Motivated by a desire to effect lasting change as well as shape company culture, younger professionals encourage - and sometimes even expect - senior leaders to address the causes they care about most.

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Organizer, Points of Light

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